There was no way for me to get mass attention back then. I could've ran ads, we couldn't do it. Nowadays, people can start a fucking Instagram and get with a good digital marketer and get hundreds of thousands of people looking at them. How many personal brands do we see of these young kids that are 22 years old, life coaching, then get blown up for being full of shit and their name is ruined forever? Yeah. They don't understand the power of negative attention when you're not ready to get the attention. You see what I'm saying? So like, dude, it's important for you to realize how valuable what I just explained to you is.