What You’ll Learn in This Episode:
- Why hitting the limits of your own capacity can reshape how you prioritize
- The moment Teresa realized no one has the “right answer” in hard times—and how that unlocked - her agency as a leader
- Petra’s hard-earned lesson about loyalty, burnout, and setting healthy boundaries
- How early user interviews (and a nudge from Marty Cagan) transformed Petra’s product practice
- The humbling reminders that you are not your user
Key Moments:
- [02:30] Teresa’s crash course as a startup CEO during the 2008 recession
- [11:20] Realizing prioritization is survival, not just a backlog exercise
- [18:45] “No one knows the answer” — the leadership shift that gave Teresa agency
- [29:10] Petra’s story: why the company doesn’t love you back
- [42:05] The pay raise that came too late
- [50:15] Marty Cagan and Petra’s first user interviews at Starbucks
- [01:02:00] Funny user research fails: “close the window” taken literally
Resources & Links:
Mentioned in this episode:
