RV 90 - Revenue Science: Breaking Revenue Down to the Atomic Level
GTM Live
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How to Measure Go-to-Market Analytics Holistically
To me, it's the number one problem in B2B right now. It's how do we look at go-to-market analytics holistically in a standardized objective way to make strong decisions? Every single silo department, SDRs, RevOps, marketing, sales, they're all using their own tools to build their own reports and defend what they're doing. And so I think over time, there will be a paradigm shift in how we think about measuring go- To-Market. No buying tech to pretend like your stuff is working. It'll be objective and standardized. This could lead to a lot more alignment inside of B2B companies. Also open up ideas
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