“You serve them better because you're not lying.” Today, Alex (@AlexHormozi) discusses the importance of being passionate about customers and provides advice for those who may not feel passionate about their customers. He suggests being exceptional at business and positioning oneself as an exceptional business owner to better serve customers.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:02) - Passion for customers is crucial for success.

(4:26) - Focus on being exceptional in business.

(6:41) - Be passionate about delivering exceptional products.

(7:49) - Be honest and focus on running an exceptional business.

(8:47) - Admitting lack of passion allows focus on business excellence.

(9:06) - Be an exceptional business owner for success.

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