#79: Building Your B2B Demand Generation Engine | George Coudounaris on The LinkedIn B2B Growth Podcast
The B2B Playbook
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How to Drive Demand and Marketing
George: By the time I'm on a call with somebody, it's pretty much a no-brainer. As long as they've got enough money in the bank, they'll work with me because they've already seen what I'm capable of. Michelle: To drive demand, there's a whole process, right? But you've got to really deeply understand your customers. George: Try and set 20% of your time and budget aside for this demand creation exercise. You are going to wish that you created demand a long time before you have.
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