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This Week in Startups
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Navigating Pricing and Growth in the Brewing Sector
This chapter explores the dual-layered pricing strategies and market entry tactics of a startup in the Belgian food and beverage industry. The discussion covers their initial approach to onboarding suppliers and generating customer leads, along with the development of a campaign promoting sustainable brewing practices. Additionally, insights into fundraising efforts and the strategic need for differentiation in the competitive carbon accounting landscape are highlighted.
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