How To Market Marketing Internally with Steve Stano, B2B & SaaS Marketing Leader | Ep. 331
The Marketing Millennials
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Quality Engagement Over Quantity
In this chapter, the focus is on the significance of prioritizing quality metrics in marketing rather than just aiming for high impression numbers. It highlights the challenges marketers face in being recognized as strategic partners and emphasizes the need for effective communication with business leaders. The discussion covers actionable strategies for repositioning marketing teams to foster trust and promote a data-driven approach that underscores marketing's value as an investment for growth.
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