How to Test Your Lead Magnet

The offer that you're providing when people opt-in is probably the first thing you should test. Beyond that, things like button color and these sort of lay out to an extent doesn't really make much of a difference. And then you end up getting to this point where there's really diminishing returns right now. I'm sure if we did another round of A.B. testing, we'd get some good results,. But it's just really hard to improve on it much further now.