SEO's Importance Now Vs. The Past
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Exploring the Future of SEO Optimization and Multimedia Elements in Search
This chapter emphasizes the significance of optimizing SEO elements such as URL anchor text, metadata, content, alt tags, images, and videos. It also explores the evolving role of AI and Google search in incorporating multimedia elements in search results, while touching on the changing search landscape with mentions of paywalls and the necessity for businesses to adapt for improved search rankings.
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