The Importance of Generosity in Business

I've been close to that mistake again, where I've just chosen a different path. The end of the day is that, you know, yes, I've got IP and yes, it's really valuable. But if you're working with somebody who's going to steal stuff from you, they will do that. It's better than to sort of focus on this could be the client who says, thank you for letting us use it. We really appreciate it. Well, could you come and run this with our executives? You can open up a door at theend of the day. It's all about relationship, not about IP"

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