15min chapter

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Bernard Arnault: The Wolf in Cashmere

Good Bad Billionaire

CHAPTER

Building a Real Estate Empire

This chapter discusses how Bernard Arnault renames his company and shifts its focus from construction to selling time share apartments. It covers Arnault's early successes in selling houses and his ventures into luxury living and the restaurant industry. The chapter also mentions his attempts at different real estate ventures in America, which do not go well.

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