618: How an Infomercial Unexpectedly Taught Me These Marketing Strategies
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
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What Is Your Unique Selling Proposition?
When you think about positioning, one thing that is so important is to get clear about what is your unique selling proposition. What sets you apart from the other person who is 10 minutes away from you? And how can you really clearly communicate that? For me, this brings up this time in my career as a photographer where when I first became a photographer, like my number one goal was to blend in. Like, I just wanted to look like every other photographer out there.
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