RV E8 - Category Creation and Revenue R&D | Exit Five
GTM Live
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Building Your Own Audience
At Drift, the company that was at like early days, it was interesting. We intentionally didn't want to be seen as live chat. And I think it takes some like conviction to say no to those things. If you can't create demand for a net new category, you're going to perpetually have a category that's worth $0 billion. It's not growing. Nobody's out there trying to grow it except for you.
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