Behind the Numbers: an EMARKETER Podcast cover image

Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and More | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

00:00

Why is AI search still driving limited referral traffic?

Yory and Marcus explain users still rely on Google for commerce data; chatbots are used more for research, content creation, and knowledge tasks.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app