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#148 Kenneth Stanley: Set The Right Objectives
The Knowledge Project with Shane Parrish
The Core Problem With Ambitious Objectives
The core problem with the ambitious objectives then is that in many cases trying harder won't help you achieve the outcomes you're seeking. You can't be so tied to your vision of accomplishment that you're not open to the unexpected and unplanned. It's called deception. And it's a fundamental problem of all complex problems. The fact that we rely so much on these assessments in metrics is very deceiving, which is actually going to lead to a dead end.
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