What's the Difference Between an Alpha and a Beta?

Roman Lewis: I was a skinny kid that could never build muscle and never really get rips. Now we're writing this book and trying to, I guess, take over the fitness world. We think that defining your value in a comparative sense is pretty dangerous. And so for us, when we talk about being the alpha, we don't mean to be the alpha of a group. Wemean to be thealpha version of you.