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19min chapter
Reduce YOUR Brand's Churn Rate by 50%!
Chew on This - Digestable DTC Content
Evolution of Tools and Customer Retention in Subscription Businesses
Exploring the evolution of tools in the market, this chapter emphasizes the importance of efficient marketing tools and customer retention strategies in subscription businesses. It discusses the challenges of retaining subscription customers, the use of A.B. testing and free gifts to reduce churn rates, and the role of ML and AI in implementing personalized retention strategies. The chapter also touches on refining acquisition marketing, integrating product and service aspects, and the significance of cost-effective strategies in brand development.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode