The Importance of Soft Power in the Age of Internet Kids

I'm actually talking like almost like the Zoomer millennial generation. We kind of have to wait until the boomers step out of the picture before that's going to become very realistic for us to even entertain this stuff. And so what the what I'm thinking in the meantime is be the leverage the advantage we have is of course we're internet kids, and that has a huge leverage point in our advantage. But it's very far from us right now.