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Simple Modern Is An Omnichannel Monster

The Andrew Faris Podcast

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Do You Have a Value Proposition?

The first thing is you have to think about like, do I have a value proposition? If you've built a really significant brand following, people want to pay more for the same thing. The retailers also can try and increase sales and profit by driving more sales. Channel conflict is basically when what I'm offering in one distribution channel clashes with what I'm being offered through another channels.

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