2min chapter

Hidden Brain cover image

A Creature of Habit

Hidden Brain

CHAPTER

How Do You Get People to Eat More Fruits and Vegetables?

In many of our campaigns, our public health campaigns, for example, we focus primarily on changing people's conscious beliefs and attitudes. When it began in the nineteen nineties, only eight per cent of the u.S population realized that they needed to eat five servings of fruits and vegetables a day. Five years later, over a third of americans understood they need eat five servings of fruit and veg a day. And even more recent assessments have shown that Americans are declining from that point....

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