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Building a Brand Using an Underground Channel [Business, mindset, entrepreneur, disruptors]

Disruptors

CHAPTER

How to Collapse With People on Your Level

If you don't get much joy out of punching above your weight, stay in your wake class and do collapse with people sort of on your level. Find someone who is prolific across all social media if they're probably going to go on a podcast like yours. Hand write letters to people, because it's very personal. If you take some time to find out about your guest and send them, you know, essentially some fan mail, but not too fan like, but reasonably fan like. You get full editorial control. We can do it at any time or place of your choosing. The more personal the invitation, the more likely you're going to get a yes. Now i don't mind

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