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Revamping an Online Bakery: Strategies for Success
This chapter focuses on the strategic overhaul of an online bakery, highlighting the integration of various purchasing options like nationwide shipping and local pickup. It discusses website redesign challenges, the effective use of Shopify tools for operational efficiency, and the balancing of production with marketing strategies. Additionally, the chapter emphasizes the importance of customer feedback, rebranding efforts, and personalized communications to enhance customer engagement and drive sales.