You should research a company using the steps I mentioned before to identify one of their biggest goals and challenges. Then you can write a blog post walking through your entire process. Once you're done with this, I want you to put it in the featured section of your LinkedIn profile. This is such a great way for you to not only have that illustrated value on your profile, but it's also the basis for a lot of the content that you can put out there. Content creation is networking at scale. Even if you just start sharing something from the 99th percentile into the 1-to-1 or 2-to-3 percentile community, people are going to take notice.

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