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4min chapter
Ross Simmonds - How To Write Content That Shapes Culture (Content Legends Virtual Series)
The Marketing Millennials
Do Hard Things to Create Great Content?
"I would be a liar if I stood up here and said creating great content is easy," he says. "If you do things that are easy, then you're going to blend in with everybody else." The best media companies think media first tap into distribution consistently across the board,. But for some reason it's not an idea that you just need a few blog post or doc ideas being sold on Google sheet. It's not. You have to understand how these stories are going to spread through the internet.
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