Selling to Amazon Is Like Selling to Any Retailer

Selling to Amazon is like selling to any retailer where if this is your distribution channel you're selling to them for a price. You of course can see the public reviews on the website and definitely hear from them if there were any issues but everything else is kind of you don't know about customers. On the other hand we have brands especially digitally native brands that always had direct relationship with the customers. Some pieces of data that Amazon provides to brands is actually not about their customers but rather on performance on the website so which competitors come up when people search for your brand.