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The Power of DM and DM Automation
I am just such a believer in beautiful automation and how it can not just save us time but provide that experience that one person alone cannot provide. Not only can you shoot somebody a quick video or audio or message on the fly but we also have those integrated in all the campaigns so that it does feel like people are chatting one-on-one with you because they're getting a quick voice note from you. These rich media kind of assets that can also live there just allow this to really feel like a humanized personalized experience as well. I'm pretty sure most of my audience including my mother assumed that I hired an army of people to go through the comments and DM every single person that was