#49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Future of Content Distribution
Interactive tools are definitely a lot more you know gaining traction right now so there's a couple other vendors out there too that'll help you take a PDF and turn it into a more of an interactive experience. I haven't figured out yet or have the data for it is to figure out if it's truly helpful for the buyer to have an interactive experience because buyers are savvy too they know if it's interactive that you someone's watching and six minutes later they're going to get a phone call from someone.
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