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#381 - Aidan Anderson, Founder and Director of The Local Project

The Second Studio Design and Architecture Show

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Building a Community on Instagram and Expanding to Other Platforms

This chapter discusses the experience of building a community on Instagram, including strategies such as using the right hashtags and creating appealing content. It also explores the expansion into other platforms like Pinterest and Facebook to drive traffic to their website and Instagram page. The conversation touches on approaching sponsorships and the struggles faced by designers and architects in promoting themselves through various platforms.

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