The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 562: How Marketing Can Be Your Secret Sauce to Fundraising and Growth with Bandwidth CMO Noreen Allen

The Official SaaStr Podcast: SaaS | Founders | Investors

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Investing in Your Business - Part 1

i hope that there'll be some some things you can apply for my talk to day. Before banwith i was with four other tech companies across several different industries, e commerce, cloud computing, wireless, infer structure and moble software. So ive bulled it down really into two main areas that i think you can apply to your business. The first is, connect your business to a growing market. You want to make sure that as you're working on your messageing and positioning, you clearly show how your business is connected to a growingmarket.

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