Stop Teaching, Start Transforming: The Art of the Conversion Story
Woman of Influence
Three Questions Every Conversion Story Must Answer
Colin presents the three essential audience questions: are you like me, can you lead me, is there a path I can follow.
In this powerful conversation, I’m joined once again by my friend and speaking coach, Colin Boyd, to celebrate the release of his brand new book One Presentation Away: Become an Irresistible Speaker and Convert More Clients. We unpack what it really means to craft a conversion story—the kind of story that doesn’t just inspire but actually moves your audience to take action.
Colin shares his proven frameworks for designing presentations that sell, shifting from “information mode” to “decision mode,” and reframing the fear of selling into an act of service. Whether you’re speaking on stage, hosting a webinar, or leading a conversation online, this episode will help you master the art of influence and become the kind of communicator who changes lives—one presentation at a time.
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KEY POINTS:
00:00 Welcome to Woman of Influence
00:49 Introducing Colin and His New Book
02:29 The Concept of Conversion Stories
06:17 The Structure of a Great Presentation
07:00 Special Offer: Join the Growth Collective
08:44 Crafting Your Conversion Story
15:13 Shifting from Information to Decision Mode
21:03 Motivational Content and Case Studies
22:37 The Frustration of Inaction
23:24 The Power of Reframing
24:53 Understanding and Embracing Selling
27:01 Creating Impact Through Commitment
29:57 Strategies for Effective Webinars
34:47 Achieving Six-Figure Presentations
40:08 Conclusion and Next Steps
QUOTABLES:
“ Sometimes just simply meeting them where they are and providing something that allows them to make a commitment to their next step is the key that can unlock so much.” - Julie Solomon
“ I don't tell the whole story of my entire business journey. I don't talk about where I went to university. I don't talk about when I got married. I don't go through how many kids I have. I don't go through all the different trainings that I did and certifications and the fact that I'm a CSP speaker and because all of that stuff is just, not really relevant. And so what you have to do is you have to find the story that is most relevant to the vehicle that you help people with.” - Colin Boyd
GUEST RESOURCES:
Get Colin’s Book One Presentation Away
IG: https://www.instagram.com/colinboyd/
website: https://conversionstoryformula.com/
RESOURCES:
💡Just Launched: The Growth Collective: Monthly Coaching With Me—for just $1
Your content deserves to convert, not just be seen.
Inside The Growth Collective, you get:
-
Monthly live coaching from me to sharpen your message and content strategy
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Access to my Content Catalyst custom-built AI tool that help you write content that actually sells.
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A behind-the-scenes look at how I create content that leads to real revenue
And you can try it today—for just $1.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
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