Exploring Intuition: Unconscious Intelligence and Heuristics

In The Intelligence of Intuition, Gerd Gigerenzer challenges a commonly held view of intuition—namely, that it is somehow inferior to logical rationality.

Gigerenzer is director of the Harding Center for Risk Literacy at the University of Potsdam, director emeritus of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development, and an expert on human decision-making. He argues that intuition is a form of unconscious intelligence shaped experience and evolution in dealing with uncertain and dynamic situations—situations for which logic and algorithms are often ill-fitted. As leaders deal with uncertainty and complexity and embrace new AI technologies, they must not forget the power of intuition.

Together with Martin Reeves, Chairman of the BCG Henderson Institute, Gigerenzer explores the power of intuition, when to use it in business, and how to cultivate and employ it.

Key topics discussed: 

01:23 | Difference between intuition and rationality

04:49 | Role of heuristics

06:29 | Why intuition is often looked down upon

08:06 | Power of intuition

15:21 | How to use intuition in business

18:45 | Distinguishing right intuition from wrong intuition

25:12 | Considering how AI use intuition

Additional inspirations from Gerd Gigerenzer:

• How to Stay Smart in a Smart World: Why Human Intelligence Still Beats Algorithms (The MIT Press, 2022)
• Gut Feelings: The Intelligence of the Unconscious (Penguin Books, 2008)
• Calculated Risks: How to Know When Numbers Deceive You (Simon & Schuster, 2003)