13min chapter

Conversations with Tyler cover image

Tobi Lütke on Creating Shopify for Americans as a German in Canada

Conversations with Tyler

CHAPTER

Cultural Divides and Economic Realities

This chapter discusses the cultural and economic distinctions between North and South Germany while examining Canada's economic challenges amid its cultural evolution. It highlights Canada's struggle with brand commercialization and the systemic issues in supporting innovation, along with immigration dynamics that impact housing and skills development. Lastly, it contemplates the future of e-commerce through the lens of virtual reality and personalized shopping experiences.

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