207 Don't Send Anything to Prospects Without Asking This Question First
The Art of Sales with Art Sobczak
00:00
You Are Listening to the Art of Sales
Don't just send out samples, demos, or even proposals, or any kind of literature. Have an idea of what they need to see in order to make a positive decision. Presell them on what they're going to get, enhancing the chance you'll get a favorable decision. When we expect more, we tend to get less value from others and from ourselves.
Transcript
Play full episode
