2min chapter

ReThinking cover image

How to tell your own story with Baratunde Thurston

ReThinking

CHAPTER

How to Build a Shared Emotional Reality

The idea of starting with shared feelings as opposed to trying to establish shared thoughts, it completely reverses the way that most of us tend to approach these kinds of debates and divides. It reminds me a little bit of what psychologists and political scientists have been doing around deep canvassing. I'm amazed by these randomized controlled experiments where just having somebody knock on your door and ask you questions and really listen to you makes you less extreme in your ideological positions.

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