Is there a future for the ‘Amazon of Africa’?
Behind the Money
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The Rise and Challenges of Jumia: Africa's E-Commerce Pioneer
This chapter examines Jumia's journey from its promising IPO in 2019 to its struggles with profitability, highlighting the pitfalls of applying Western business models in Africa. It discusses the significant investments Jumia received and the company's ambitious expansion strategies across the continent, juxtaposed against a backdrop of growing consumer skepticism and economic hurdles. Ultimately, the chapter serves as a cautionary tale about the complexities of navigating the African tech landscape amidst rising investor interest.
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