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#119 The Dodge Brothers
Founders
The Dodge Brothers: A History of Advertising
Dodge Brothers took an entirely different strategy than Henry Ford on pricing. They never made more than five of these things a day. The Dodge brothers were at their peak where we're going to make five times that, 24 days. Throughout their careers as independent businessmen, the Dodgers made all important decisions together. Horace's office was literally a museum of parts and perspective for Dodge cars.
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