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How to Hit a Bestseller List
Around 10,000 units is usually what you're gonna have to sell in a week to be a candidate for a Wall Street Journal Nonfiction bestseller. For the Wall Street Journal business that one fluctuates You know quite a bit but we typically say 3,000 units sold in a week and you know That's a lot of books to sale in a week. The number one reason why authors don't hit is they just they have volume risk They don't have enough volume pushing through and also in the right locations Like they don't know who the proper reporting retailers are and they don't have a strategy there.