The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

459. 4,000 Mondays: Making Every Week Count with Jodi Wellman

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Power of Anticipation

This chapter delves into the psychological benefits of anticipation, highlighting how looking forward to enjoyable activities can enhance happiness. It emphasizes the importance of small changes in daily routines to break monotony and create lasting memories, while encouraging spontaneity in family life. With a light-hearted tone, it ultimately inspires listeners to appreciate time and take bold steps toward living authentically in the new year.

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