70. What is authentic marketing?
Future Proof
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The Role of Social Media in the Market Place
Social media has taken the brunt of alona criticism for doing things that may or may not be the best. How do you see the responsibilities of social media in using technology as a force for good? Should they be actively involved in managing the content, managing the conversations? What is the scope of their responsibility to make sure at this particular type of technology continues to derive the sort of moral purpose?" Great question. And it's hard, because zuckerberg, who, you know, who am i to criticise the third richest man in the world? But to maintain that it's not a platform is wrong," he says.
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