Theor the free sy fascinates me, because i man hat, you know, i'm purring out the typical gambling customer. I've enough spoken to so many people who had gone three, four or five months without a bet, and then all of a sudden they say that offeris is too good to turn down. The alcohol industry has, by an large, got a fairly good handle on how it should behave. And until relatively recently, the gambling industry simply has not. You nos, you're not. Your pub landlord is not going to phone you up and say, i've got three free gin and tonics for you if you come down the dog and duck. But