Speaker 2
I have definitely been in the position you are describing. I have had, I have found it, startups in the past and the biggest marketing mistakes that we were doing at the early stages were like having too many options too early and getting lost in all that variety. And like there were so many things to do that we couldn't prioritize. So if we have a startup that's in an early stage and they are trying to prioritize what to do, so what are they supposed to do? Like what would they, what would you tell them to do if they were saying, okay, we need to start growing. What are the steps that we have to list for them?
Speaker 1
So what I'd say is just remember this, right? Like, you know, throw different islands on the fire and see what sticks, right? And essentially the way, you know, at least the way I'd go at it is like, you know, have like a dedicated R&D period, right? Research and development of let's say, you know, three months, six months, six weeks, whatever that is, right? And then, you know, have like this, you know, big list of tactics that you wanna try and like validate certain channels, try them out a little bit, you know, and see, you know, what results you get and like try them out sequentially, you know, like three tactics this week, you know, the next three, you know, the next week and the, you know, the subsequent week. And like by the end of that six week sprint or that three months sprint, just look back. And what you'll notice is that there are like these, you know, out of the 200 tactics, let's say you tried, that be like these 10 tactics that, you know, you know, get you customers repeatedly start showing you some scale. And those are essentially what are gonna be your foundational channels. And that's essentially how you should be prioritizing. Like think of yourself as almost like an investment manager and you have all of these, you know, different stocks that you have to try. And then you then eventually identify which are the stocks that basically make your strategy, right? And that's how I'd say you should prioritize your efforts.