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The Culture of Microsoft
Microsoft stock has risen 10x in the last 10 years. Why is that? Because it's cultured the input within that. The same things that people will praise about a company could be the same thing they're going to complain about depending on how things are going when the stock is going well and growth and everything. They have three different segments today at Microsoft like productivity and business processes, intelligent cloud and more personal computing. And all those three segments, they're profitable to increase. But there can be other rationales to try to gain market share in search instead of looking into humongous amount of money in search.