The Four Pillars of Impact

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How do we tie those archetypes into each one of these? Yes. So for example, sometimes when I'm teaching things like body language, people might say to me, what's good body language and bad body language? And I always say, look, it's a language, like any other language, like French, there's no bad words and good words. It just depends on the impact that you want people to have. Storytelling as well is something that ties into we talked about the vision statement and seeing ourselves in those stories.

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