2min chapter

Decoder with Nilay Patel cover image

Can CEO Herbert Diess reinvent Volkswagen with EVs and software?

Decoder with Nilay Patel

CHAPTER

Is Soft Bear a Competitor?

The problem we are facing to day is that thisr these er competencies are between suppliers sub suppliers, not bosh conty ourselves. We need a stronger vertical integretiono to be competitive. And i am convinced that our set up, with strong brands, hardshift into soft bear has chance to succeed.

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