I get asked this question a lot and in the early day, like probably two years ago, I would have said, yeah, just ignore this for your first 18 months. But the more companies I work with, the more I don't think it applies. Is it that developers and engineering leaders we just suck at communicating about these things? Or is there just overall lack of awareness? Are leaders just too short-sighted? Like why is this such a consistent problem?

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