
Rory Sutherland — Behavioral Science, Marketing, and Persuasion (EP.54)
Infinite Loops
00:00
I Just Wanted Your Opinion
i was reading last night robert cheldene, who i'm sure you're aoand very higly fantastic. He is acknowledge as kind of the founding father of this discipline. His books predated those by everybody else. And he was there also empirically embedding himself in sales forces to find out how it worked. Half his business success he attributes to something like seven words,. And it's these seven words, i wonder if you can help me. Now, if you think about it, if you need to solicit help from another person, there are lots of ways in which you can do it. You can't order people to do it, by the way. In many
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