i was reading last night robert cheldene, who i'm sure you're aoand very higly fantastic. He is acknowledge as kind of the founding father of this discipline. His books predated those by everybody else. And he was there also empirically embedding himself in sales forces to find out how it worked. Half his business success he attributes to something like seven words,. And it's these seven words, i wonder if you can help me. Now, if you think about it, if you need to solicit help from another person, there are lots of ways in which you can do it. You can't order people to do it, by the way. In many
Rory Sutherland, Vice Chairman of Ogilvy Group, comes back for his second appearance at Infinite Loops! We discussed various marketing strategies and behavioral tics, including:
- In-group vs. Out-group
- Fractal nature of behavioral science
- Pricing heuristics
- "Woke" persuasion
- Barbra Streisand effect, Canada, And a LOT more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com