Building An Omnichannel Brand and Strategy
Up Next In Commerce
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The Importance of Being Built in Detroit
I think what it does from a brand positioning standpoint is allow us to leverage a feeling and an emotion about being made in Detroit. I mean every person I was talking to they were just like so proud of Detroit but that's a good city to be. "The parochialness is real right and outsiders be warned right you get to work your way into it"
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