10min chapter

Building the Open Metaverse cover image

Building Social & Expressive Virtual Worlds W/ Yonathan Raz-Fridman of Supersocial

Building the Open Metaverse

CHAPTER

Exploring Brand Integration in Virtual Worlds

Discover how brands like NARS Cosmetics and Walmart seamlessly become part of virtual experiences in platforms like Roblox, emphasizing creativity and engagement over traditional advertising. Dive into the transformative power of technologies like NVIDIA's Omniverse in reshaping consumer experiences and potentially revolutionizing work dynamics.

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