18: Eric Seufert on the commerce platform revolution, reverberating effects of Apple’s changing policies, and global data regulation
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The Future of Mobile App Ad Networks
Shopify could build a an actual network where hey I run an app and I'm gonna plug in Or I probably won't even need to plug in an apple SDK right because if it's on iOS It should have native access to those APIs. The question is like will they expand beyond a just app install ads into sort of like any kind of ad Can ecom advertisers advertise? Uh across this network or even just in the app store Will they include other of their properties? I think podcast seems like a fair bet. They've been reported that they've been courting advertisers to advertise in apple tv plus sort of like Netflix does.
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