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#22 How To Turn Down A Billion Dollars: The Snapchat Story

Founders

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Snapchat: A Natural Rebellion Against Facebook

Evan Knight's thesis on disappearing photos was so boring his classmates didn't even ask him a single question. That paper was the driving idea behind a company Knight founded called Nike. The VCs sitting in Evan's classroom that day likely passed up at least a billion dollar investment return. With the benefit of hindsight, we can see that Facebook developed the conditions that allowed Snapchat to flourish.

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